About James Rubie

James began his career in 1986 in a Sebastian Artistic Salon. These Grand Salons were a source for cutting edge training for stylists and were known for their dedication to professionalism and the professional hair industry.

James quickly grew with Sebastian International where four times a year he would be trained by founder John Sebastian and Sebastian Creative Director Geri Cusenza on the latest techniques in haircutting, haircolor, styling and make up.

Sebastian International known for their world class training in haircutting and hair products in the professional beauty industry was a good match for James where he spent the next 15 years.

He was a platform artist and helped to create and launch several successful product lines like Cellophanes, (the haircolor that changed and revolutionized the haircolor industry forever.), The Shaper Line, Molding Mud, Twisted Taffy and Trucco professional makeup. Traveling all over the U.S. to launch new collections and products. He was a trainer, Regional Manager, and Director of Education.

James training and experience taught him that styling and coloring hair is frequently made overly complicated. It takes practiced skill, but “less” is frequently “more” in providing a cut and color that the client can reproduce by themselves on a daily basis. James achieves this by a precise cut and then by adding texture and customizing where required after drying and styling.

James always longed to one day return “behind the chair”. With 15 years experience at Sebastian International under his belt he took all of his training and experience and opened his own salon the right way. In 2000 he purchased a salon in Midtown which quickly became a Sebastian Elite Salon, a Sebastian education center for local stylists. After opening the salon he continued to work with Sebastian as a Trainer and a Design Artist. He would teach in Salons giving classes and hair shows thoughout California for several years.

In 2009 he opened Aura Salon. With this Salon he was able to create the environment that enables him to communicate with his clients unobstructed by the locker room feel of many salons.

He has a broad spectrum of clients from adolescents to senior citizens. Each one has his or her own style. They all know and trust that James will do his best to meet their expectation and provide them with the look or color they were looking for.

At James’s new Aura Salon he is able to use his education and experience in an environment where the focus of his attention and the purpose of the Salon is on a single client.

Leave a Reply